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	<title>N I S H I T &#187; Nishit Patel</title>
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	<description>be the change, you want to see in the world.</description>
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		<title>Brand-building basics for Software Product companies</title>
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		<pubDate>Fri, 08 Jan 2010 08:35:19 +0000</pubDate>
		<dc:creator>N!sh!t</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[NASSCOM]]></category>
		<category><![CDATA[Nishit Patel]]></category>
		<category><![CDATA[Software]]></category>
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		<description><![CDATA[Indian product start-ups have struggled to convert superior products to sales. Very few companies have crossed the chasm, and while their accomplishments are laudable in light of the challenges, the scale is abysmal. Fortunately, the new mode of marketing and branding on Web 2.0 has made the game a lot easier for Indian product companies <a href="http://www.nishitpatel.in/brand-building-basics-for-software-product-companies/" class="more-link">More &#62;</a>]]></description>
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