Technology companies, now a days are using different ways to market their products and brand, but Microsoft started entirely new way to market their products to cope up with their direct competition with Open Source world such as Linux, Apache, MySQL & PHP.

A couple of days back I received an invitation from Microsoft to attend a Conference in my City and I registered for the same thinking I would know something better which I already don’t know. The subject of the conference was energy efficiency using new technology. When I attend the conference, the truth was entirely different from the subject. I also thought that the conference would open the new doors to meet the CEOs and CTOs of the IT companies in the city and act as a platform to exchange new ideas and technology.

But the fact was quite a bit different from my usual expectations. I am not sure whether it was positive or !@#$%^&*() ? Most of the conferences have less time dedicated to the marketing of the products of the sponsors of it but this time Microsoft used this way to market their newly launched products such as Windows 7, Microsoft SQL Server 2008 R2, and Microsoft Exchange Server 2010, and so on.

Most of the time spent by the speakers, were to explain what their product does and how they help you which was very painful when we especially spend our quality time to attend this kind of conferences. The conference did not serve the purpose of the title given to it.

I found that the conference was not meant to provide a platform but to fill the gap for the competition they are facing with the other companies and corporates. This should never be a way to market the products at least from a company like Microsoft.

The audience was mostly filled with developers and junior level staff of the companies which was never expected by the management staff of the IT companies attending this conference. This certainly helps Microsoft to spread the name of their newly launched product but never help them attract technology innovators participate in their ideas.

I personally am not against Microsoft Technology but do not expect to waste my time attending such conferences which do not serve the purpose of its own title.