First Let's Create a Facebook Fan Page

1. Go to http://www.facebook.com/pages/create.php?ref_type=sitefooter and click ‘Local Business or Place’.
2. Fill in the fields and click ‘Get Started’.
3. For the next step I checked the option ‘I already have a Facebook account.’
4. Click ‘Upload an Image’ then click the ‘Choose File’ button. Your optimal image for your profile picture should be 500 pixels tall by 180 pixels wide. If you need help creating an add for your profile picture try this website: http://xheader.com/.
5. Click the ‘Continue’ button.
6. Click the ‘Continue’ button.
7. Input into the fields and click  the ‘Continue’ button.

You Fan page is now finished for the most part. When you log out of your Facebook Fan Page (also called a Facebook Page) you can easily go back to it by.

1. Logging into your regular Facebook account.
2. Click ‘Account’ tab at the top of the page.
3. Click ‘Use Facebook as Page’.
4. Select your Fan Page profile.

Let's add a New navigation tab link to your Fan page.

1. Click the ‘Edit Page’ button on the top right.
2. Click the ‘Apps’ icon on the left of the screen.
3. In the search field at the top of the screen type in ‘static html: iframe tabs’. Click the app that appears with this title in the search results.
4. Click on the ‘Go to App’ button.
5. Choose to add this app to our current Fan Page.
6. Click the ‘Add Static HTML: iframe tabs’ button.
7. Click ‘Edit Page’.
8. Click ‘Apps’. Now you can see the ‘Static HTML: iframe tabs’ app listed under the default apps.
9. Click ‘Edit Settings’ under ‘Static HTML: iframe tabs’ app icon.
10. Enter in the name of your new Fan Page tab or page. Let’s call it ‘Welcome’.
11. Click the ‘Save’ button & click ‘Okay’.
12. Click the ‘View Page’ button.
13. Click the ‘Welcome’ tab, or the new tab you you just created, under the profile picture.
14. Now you can enter in html and text content to create the custom html page viewers will see when they go to this custom tab. Enter in some html or text and click ‘Save and View Tab’.

Now Let's make your new Custom tab the Default page Visitors see when they go to your Fan page.

1. Click the ‘Use Facebook as (your name)’ link on the right of the screen.
2. Click the ‘Edit Page’ button.
3. Select the name of the new tab you created for the ‘Default Landing Tab:’ drop down.
4. Click the ‘Save Changes’ button.

You can also view below video for reference.

1. Do Not Interfere In Others' Business Unless Asked:

Most of us create our own problems by interfering too often in others' affairs. We do so because somehow we have convinced ourselves that our way is the best way, our logic is the perfect logic and those who do not conform to our thinking must be criticized and steered to the right direction, our direction. This thinking denies the existence of individuality and consequently the existence of God. God has created each one of us in a unique way. No two human beings can think or act in exactly the same way. All men or women act the way they do because God within them prompts them that way. Mind your own business and you will keep your peace.

2. Forgive And Forget:

This is the most powerful aid to peace of mind. We often develop ill feelings inside our heart for the person who insults us or harms us. We nurture grievances. This in turn results in loss of sleep, development of stomach ulcers, and high blood pressure. This insult or injury was done once, but nourishing of grievance goes on forever by constantly remembering it. Get over this bad habit. Life is too short to waste in such trifles. Forgive, Forget, and March on. Love flourishes in giving and forgiving.

3. Do Not Crave For Recognition:

This world is full of selfish people. They seldom praise anybody without selfish motives. They may praise you today because you are in power, but no sooner than you are powerless, they will forget your achievement and will start finding faults in you. Why do you wish to kill yours if in striving for their recognition? Their recognition is not worth the aggravation. Do your duties ethically and sincerely.

4. Do Not Be Jealous:

We all have experienced how jealousy can disturb our peace of mind. You know that you work harder than your colleagues in the office, but sometimes they get promotions; you do not. You started a business several years ago, but you are not as successful as your neighbor whose business is only one year old. There are several examples like these in everyday life. Should you be jealous? No. Remember everybody's life is shaped by his/her destiny, which has now become his/her reality. If you are destined to be rich, nothing in the world can stop you. If you are not so destined, no one can help you either. Nothing will be gained by blaming others for your misfortune. Jealousy will not get you anywhere; it will only take away your peace of mind.

5. Change Yourself According To The Environment:

If you try to change the environment single-handedly, the chances are you will fail. Instead, change yourself to suit your environment. As you do this, even the environment, which has been unfriendly to you, will mysteriously change and seem congenial and harmonious.

6. Endure What Cannot Be Cured:

This is the best way to turn a disadvantage into an advantage. Every day we face numerous inconveniences, ailments, irritations, and accidents that are beyond our control. If we cannot control them or change them, we must learn to put up with these things. We must learn to endure them cheerfully. Believe in yourself and you will gain in terms of patience, inner strength and will power.

7. Do Not Bite Off More Than You Can Chew:

This maxim needs to be remembered constantly. We often tend to take more responsibilities than we are capable of carrying out. This is done to satisfy our ego. Know your limitations. Why take on additional loads that may create more worries? You cannot gain peace of mind by expanding your external activities. Reduce your material engagements and spend time in prayer, introspection and meditation. This will reduce those thoughts in your mind that make you restless. Uncluttered mind will produce greater peace of mind.

8. Meditate Regularly:

Meditation calms the mind and gets rid of disturbing thoughts. This is the highest state of peace of mind. Try and experience it yourself. If you meditate earnestly for half an hour everyday, your mind will tend to become peaceful during the remaining twenty-three and half-hours. Your mind will not be easily disturbed as it was before. You would benefit by gradually increasing the period of daily meditation. You may think that this will interfere with your daily work. On the contrary, this will increase your efficiency and you will be able to produce better results in less time.

9. Never Leave The Mind Vacant:

An empty mind is the devil's workshop. All evil actions start in the vacant mind. Keep your mind occupied in something positive, something worthwhile. Actively follow a hobby. Do something that holds your interest. You must decide what you value more: money or peace of mind. Your hobby, like social work or religious work, may not always earn you more money, but you will have a sense of fulfillment and achievement. Even when you are resting physically, occupy yourself in healthy reading or mental chanting of God's name.

10. Do Not Procrastinate And Never Regret:

Do not waste time in protracted wondering ”Should I or shouldn't I?” Days, weeks, months, and years may be wasted in that futile mental debating. You can never plan enough because you can never anticipate all future happenings. Value your time and do the things that need to be done. It does not matter if you fail the first time. You can learn from your mistakes and succeed the next time. Sitting back and worrying will lead to nothing. Learn from your mistakes, but do not brood over the past. DO NOT REGRET. Whatever happened was destined to happen only that way. Why cry over split milk?

Common mistake #1: You can be rich, but not filthy rich… in anchor text

The best way to boost your rankings is to build rich anchor text links. For example, if my startup KISSmetrics wants to rank well for the term “web analytics” I need to get other websites to link to KISSmetrics.

When convincing these sites to link to me, I ideally want them to link with the phrase web analytics as the link text instead of my company name, KISSmetrics.

If more people link to you with the keyword you want to rank for as the anchor text of the link, your rankings will start sky rocketing for that keyword.

But what you may not know is that if you get too many links that are rich in anchor text your rankings will drastically drop after a while. So you have to rotate the anchor text up and ideally make it natural.

In essence having rich anchor text is good, but it can’t be too rich. I usually try to keep my anchor text rich for less than 10% of my links.

Common mistake #2: Don’t ignore internal pages

When you are optimizing your website for search engines, although it’s common for you to optimize the code on all pages of your website, for some reason you tend to forget about building links to your internal pages.

Your homepage is important, but having 100% of your links to your homepage is really unnatural.

I personally try to make sure that 80% of my links, if not more, are going to internal pages. And the best way to do this is to make sure your internal pages have really good content.

What you’ll notice when your internal pages start to get more links, the ranking of your homepage will also start going up. It’s because search engines don’t just try to evaluate where you should rank on a page-by-page basis, but they also look at your website as a whole. This is why sites like About.com and Wikipedia rank for millions of terms.

Common mistake #3: Slow and steady really does win the race

You have heard that phrase millions of times, but do you follow it? I know I always don’t.

Let’s go back to my previous example on the anchor text “web analytics”. Before I start building links, not only do I have to look at how many backward links I already have, but I also need to look at how many links my competitors have.

For example, if my competition on average has over 100,000 links when I only have 1000, my first instinct maybe to build links really fast and catch up. In an ideally world, that would work, but it isn’t the case with Google.

• Don’t try to grow your link count by double or triple each month. Try to stick with a smaller percentage like 5% or 10%.
• Don’t aim to build a ton of links, but instead building relevant links, as they will move your rankings a lot faster.
• Stay away from all page links. Although they can easily be bought, it’s unnatural that someone would link to your website from every page unless you have a blog (blogrolls).

I know doing the things I mentioned above won’t get you to the same link count as your competition, but you will start increasing your rankings drastically.

Don’t fall into the trap of building links quickly. Although your rankings will go up in the short run, it’s hard to maintain your rankings once you get to the top. You’ll start noticing way too many fluctuations compared to if you built relevant links slowly.

Common mistake #4: Content isn’t always king

Have you heard the saying that content is king? It usually is, but if you don’t have enough links coming into your website you won’t get that much traffic.

It’s not about going to oDesk and paying for a million pieces of content and trying to compete with Demand Media. It’s about having a good content to link ratio.

What I mean by this is that search engines analyze how many links you have coming into your website compared to how many links you have. So if you only have 100 links while having a million pieces of content, a lot of those pages won’t get indexed in Google unless you get more sites to link to yours.

Sadly I don’t know the exact ratio of content versus links that you should have, but I just recommend building up your content and links at the same time. If you don’t, your search engine traffic may stall.

Common mistake #5: Title tags and meta descriptions do matter

Out of all the years I have been doing SEO, it seems that you tend to make one mistake over and over. You take title tags and meta description tags for granted.

Now before I got into the simple title tag and meta description optimization techniques I use, I just want to ask you for one favor, don’t take them for granted. I used these simple tactics on sites like Gizmodo, TechCrunch, Mashable, and around 30 of the top 100 blogs on the Internet and their traffic went up drastically.

1. Your title tags have to be unique on every page and around 60 characters.
2. Do not include your website name in all of your title tags, as this makes them seem more duplicate. Just include your website name in the title tags for your homepage, about page, contact page, and other generic pages.
3. Your met description tag needs to be unique, represent the content on the page (don’t just stuff it with keywords), and contain around 25 or so words.

Try making those changes to your title tags and meta descriptions. If you already have a good amount of links coming into your website and you have a decent amount of pages, you’ll notice that those changes can double your traffic. But if you don’t have that much traffic or links coming in, you won’t notice a big impact in your search engine traffic.

Conclusion:

There are a lot of SEO tactics that you can use to increase your rankings, but before you pick them, be careful. Although you’ll notice your rankings going up in the short run, in the long run they can start going down. And before you figure it out, it’ll be too late.

Do you know of any other tactics that can crush your rankings?

Courtesy : www.quicksprout.com

Playing it fast and loose

Failing to prop up the basics is the easiest way to make errors in coding. There are a lot of small places where a developer may make a mistake which causes software to fail. And the worst part about sloppy programming is that advances in language design aimed to fix these problems don't do their job. There have been improvements in syntax in programming languages. For instance, the latest version of Java tries to make null-pointer checking easier by offering shorthand syntax for the endless pointer testing. But such syntax improvements can only prevent code from crashing. They don't eliminate the root of the problem: the proliferation of null values due to fast and loose programming.

Overcommitting to details

On the flip side, overly buttoned-up software can slow to a crawl. Relentless devotion to detail can even lock up software if the obsessive checking requires communicating with a distant website over the network. Here, the challenge is to design the layers of code to check the data when it first appears, which is much easier said than done.

Not simplifying control

Not simplifying control over tasks in their code may invite disaster for developers. The software assumes that if someone creates an object of type Name with two fields first and last, then it should immediately create a database table called Name with two columns, first and last. The names are specified in only one place, avoiding any problems that might come if someone fails to keep all of the layers of configuration in sync.

Delegating too much to frameworks

Sometimes the magic tools lead only to confusion. By abstracting functionality and assuming what we want, frameworks can all too often leave developers at a loss for what's gone wrong in their code. The rules are, while quite reasonable, not entirely trivial. As the app grows, it depends on more and more of these almost-trivial bits of external knowledge.

Trusting the client

Many of the worst security bugs appear when developers assume the client device will do the right thing. For example, code written to run in a browser can be rewritten by the browser to execute any arbitrary action. If the developer doesn't double-check all of the data coming back, anything can go wrong.

Not trusting the client enough

Sometimes too much security can lead paradoxically to gaping holes. Because of this, many Web developers are looking to reduce security as much as possible, not only to make it easy for people to engage with their products but also to save them the trouble of defending more than the minimum amount of data necessary to set up an account.

Relying too heavily on magic boxes

Many programmers assume they can link in the encryption library, push a button, and have iron-clad security. But many of these magic algorithms have subtle weaknesses, and avoiding these weaknesses requires learning more than what's in the Quick Start section of the manual.

Reinventing the wheel

Then again, writing your own libraries just because you think you know a better way to code can come back to haunt you. But grow-your-own cryptography is a welcome sight to attackers. Many libraries don't need to be perfect, so grabbing a magic box is more likely to be better than the code you write yourself.

Opening up too much to the user

Placing the onus on users to customize functionality they do not fully understand can invite disaster in the form of inadvertent security holes and privacy violations. When making purchasing decisions, most users can't handle the breadth of features offered by any given piece of software.

Overdetermining the user experience

Some developers decide to avoid the trouble of too many features by offering exactly one solution. But if users don't like the idea, they will look for ways to work around these limitations, and it will lead to an outcome that could translate into security vulnerabilities.

Closing the source

The decision to not distribute code works against the integrity of that code and it can discourage innovation and fixing bugs. Just opening up the code forces you to make the info more accessible, understandable, and thus better.

Assuming openness is a cure-all

While openness can make it possible for others to pitch in and, thus, improve your code, the mere fact that it's open won't do much unless there's another incentive for outside contributors to put in the work. Opening up a project can also add new overhead for communications and documentation. Moreover, a good open source project comes with extensive documentation of the API and road maps for future development.